L’Oreal Paris Elvive Launches Collagen Peptide + Lifter Collection

L’Oréal Paris Elvive announced its next chapter in its skinification journey with The Elvive Collagen Peptide + Lifter collection. 

This launch marks a bold commitment to amplifying confidence by boosting hair volume and providing the science-backed regimen for consumers to achieve the ultimate “Big Hair Day.”

Laura Branik, President of L’Oréal Paris USA, said, 

“We are continuing our skinification journey by bringing one of the most trusted ingredients in skincare into the haircare aisle. We know that voluminous hair provides a direct confidence boost. We are here to provide the space, the tools, and the volume for our audience to carry themselves with a new sense of power. When you have the volume, you have the confidence to take on the world.”

Inspired by the structural benefits of skincare, the new Elvive Collagen Peptide + Lifter system is infused with Collagen Peptide. This is a bio-synthetic peptide scientifically tested to increase volume twofold. It transforms hair with instant volume lift for up to 72 hours. 

The collection includes Volumizing Shampoo, Volumizing Conditioner, Big Lift Volumizing Mousse, and Big Fresh Dry Shampoo. 

The entire collection features a new, sophisticated fragrance of sparkling pear, citrus, and rose, creating a sensorial experience that reinforces the wellness-driven approach of the modern beauty consumer.

Read Next

L’Oréal Paris Announces Exclusive Haircare Collection with Walmart